When negotiating the right purchase price of a company take over in the Netherlands, factors like assets The assets of a Dutch company reflect the value of all that the company possesses
» Meer over assets assets and customer portfolio will play a big role. But often goodwill is taken into account as well, especially in the hospitality branche.

Goodwill refers to the added value of a company that does not consist of factors like the customer portfolio, reputation or brand. In a company takeover of a thriving business the goodwill will be reflected in the purchase price.